What is White Hat Seo?

      White Hat Seo refers to the usage of SEO strategy techniques and tactics that focus on the audience as opposed to some search engines and completely follows search engine rules and policies

White Hat Techniques include
-using keywords
-backlinking
-link building to improve link popularity and writing content fro human readers White Hat Seo is more frequently used by those who intend to make a long-term investment on their web site
-quality content
-quality inbound links
-keyword research and effective keyword use

Black Hat Seo
       Refers to the use if aggressive Seo strategies techniques and tactics focus only on search engines and not human audience, and usually does not obey search engine rules

Black Hat techniques include
-keyword stuffing
-invisible text and doorway pages
-hidden content
-link farming

more frequently used by those who are looking for a guide financial return on their web site rather than a long-term investment on their web site
-possible result in your web site being banned from a search engine





     

Resources:
White Hat Seo Information

Black Hat Seo Information

White and Black Hat Seo Technique Resource:
White & Black Hat Seo Technique Information

Picture Information:
Seo White and Black Hat Picture