On and Off page ranking for SEO and specific keyords

How easy is it to find you? How long did it take? Where are your ranked?

   When people just start off with their website they don't know what to name it. Should it be their name or maybe something else that may represent a company that they are working for. You always want to remember that keywords are your best friends in this case. The more descriptive keywords you have the more accurate the search is.That also makes it easier for someone to find your website. It could be a newcomer or something that has already visited your site. Your domain name name will always be your first keyword. It's basically your signature to your content. Now remember that underscores are NOT user SEO friendly. Some other things that you need to keep in mind are page titles, headings, incoming linking, directory naming and meta tags because they carry less weight. Now that we have said the basics one would wonder where to begin.
      By now you should already have a comprehensive keyword list. Then you should do some research and see if you can find competitors keyword list. After that you need to familiarize yourself with familiar and or broad phrases and exact keywords phrases. Maybe you can be the one that has a specific keyword that no one has seen before. Also do some research on negatively used keywords because that is something that you don't want to have on your web pages. You should not use generic terms. his will just make your website be like everyone else and no one wants that. You want to make sure that your web pages can in a sense stand on their own. 

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     Now people can pay to have their website be ranked higher but that could be timely and cost a lot of money. Long tail SEO is something to look forward to. One or two keyword phrases could be costly and don't covert well. By now searchers are getting more better about what they are looking for. In some cases key phrases are better than keywords. You need to have these few things in mind when thinking of key phrases such as content development plan, keyword mapping, keyword prominence, list of current urls, keyword phrase order, label keyword columns, current ranking(very important) and file structure. Now with the file structure some SEOs do not like directories and sub directories. The ideal file structure needs to have directory home pages and avoiding sub directories and should be two clicks from home directory. Info graphics can be a big help to many people web pages. They also come with guidelines such as the topic itself has to be unique, picking topics that benefits your readers, make them pretty and always use stats.Under each picture add a caption. Add pages, name individual photos.
      Linking is also very important for SEO you should include banners and image links from there you should add tittle tags to anchor text. Link building is also very essential from there you can have long term results, long term investments, long term costs and long term execution. Notice how there is a patter here with long term.
  In all you should remember that the more pages that you create come more opportunities that the public has to finding your website. All keywords and phrases must be visible words and or phrases. Plus the process of optimization takes patience and time.

on and off page equals higher rankings
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Notes from PowerPoint on class website