What is the relationship between Seo and accessibility?

      By improving your accessibility it means that you are making your site more available to a broader range of users. By improving your optimization it means that you are making it possible for a larger group of people to find you site. These practices overlap in some areas. When you increase the accessibility of your site you can help increase the ranking of your site.

      Accessibility can increase the share ability on social networks. This makes your site(s) accessible in ways that everyone combined who have basic SEO techniques, from then on your sites will be easier to understand, process and share all around. Some things that you should know is that people can't use a mouse to access a website , by this experience it shows how someone using text-to-speak experienced your site. It shows how the site is experienced by others or a computer entity that looks at only the text content and not the style of images.

       Some friendly SEO sites contain the add on firebug which is very helpful when trying to find mistakes in your site. It gives you page info which tells you what the browser sees. The standard development tools which is the developer tool bar and firebug, which are both very essential and make a whole of a lot easier for you. Plus free software which is something that everyone loves. Having better semantic HTML5 pages. Defining a language for a page and meta tags, using and hiding section headings. Using unordered lists, block quotes, emphasizing content in paragraphs. Creating classes that have hierarchies of heading tags.


       Hyperlinks need to add an attribute to the links. When dealing with images you need to add an alt tag to describe an image. Header images need to have header images that are placed correctly in  the css. Navigation is very important. Make sure that you add an anchor tag and a title. When needed add a list for a menu or a heading for it. A focus class will outline whatever you are on. Now remember that drop down menus are hard to access without a mouse, you cannot see the content. You need to write javascript for it.
 
     

     
     

   
  Information:
The relationship between SEO and accessibility
More information:
slide show from class
Picture:
SEO and accessibility picture

What is White Hat Seo?

      White Hat Seo refers to the usage of SEO strategy techniques and tactics that focus on the audience as opposed to some search engines and completely follows search engine rules and policies

White Hat Techniques include
-using keywords
-backlinking
-link building to improve link popularity and writing content fro human readers White Hat Seo is more frequently used by those who intend to make a long-term investment on their web site
-quality content
-quality inbound links
-keyword research and effective keyword use

Black Hat Seo
       Refers to the use if aggressive Seo strategies techniques and tactics focus only on search engines and not human audience, and usually does not obey search engine rules

Black Hat techniques include
-keyword stuffing
-invisible text and doorway pages
-hidden content
-link farming

more frequently used by those who are looking for a guide financial return on their web site rather than a long-term investment on their web site
-possible result in your web site being banned from a search engine





     

Resources:
White Hat Seo Information

Black Hat Seo Information

White and Black Hat Seo Technique Resource:
White & Black Hat Seo Technique Information

Picture Information:
Seo White and Black Hat Picture

On and Off page ranking for SEO and specific keyords

How easy is it to find you? How long did it take? Where are your ranked?

   When people just start off with their website they don't know what to name it. Should it be their name or maybe something else that may represent a company that they are working for. You always want to remember that keywords are your best friends in this case. The more descriptive keywords you have the more accurate the search is.That also makes it easier for someone to find your website. It could be a newcomer or something that has already visited your site. Your domain name name will always be your first keyword. It's basically your signature to your content. Now remember that underscores are NOT user SEO friendly. Some other things that you need to keep in mind are page titles, headings, incoming linking, directory naming and meta tags because they carry less weight. Now that we have said the basics one would wonder where to begin.
      By now you should already have a comprehensive keyword list. Then you should do some research and see if you can find competitors keyword list. After that you need to familiarize yourself with familiar and or broad phrases and exact keywords phrases. Maybe you can be the one that has a specific keyword that no one has seen before. Also do some research on negatively used keywords because that is something that you don't want to have on your web pages. You should not use generic terms. his will just make your website be like everyone else and no one wants that. You want to make sure that your web pages can in a sense stand on their own. 

seo picture

     Now people can pay to have their website be ranked higher but that could be timely and cost a lot of money. Long tail SEO is something to look forward to. One or two keyword phrases could be costly and don't covert well. By now searchers are getting more better about what they are looking for. In some cases key phrases are better than keywords. You need to have these few things in mind when thinking of key phrases such as content development plan, keyword mapping, keyword prominence, list of current urls, keyword phrase order, label keyword columns, current ranking(very important) and file structure. Now with the file structure some SEOs do not like directories and sub directories. The ideal file structure needs to have directory home pages and avoiding sub directories and should be two clicks from home directory. Info graphics can be a big help to many people web pages. They also come with guidelines such as the topic itself has to be unique, picking topics that benefits your readers, make them pretty and always use stats.Under each picture add a caption. Add pages, name individual photos.
      Linking is also very important for SEO you should include banners and image links from there you should add tittle tags to anchor text. Link building is also very essential from there you can have long term results, long term investments, long term costs and long term execution. Notice how there is a patter here with long term.
  In all you should remember that the more pages that you create come more opportunities that the public has to finding your website. All keywords and phrases must be visible words and or phrases. Plus the process of optimization takes patience and time.

on and off page equals higher rankings
More Information
     
Notes from PowerPoint on class website

Google Panda

 What is Google Panda? How does it work? What does it do?

  April 9, 2013

Google Panda,

As of February 23, 2011 Google has changed it search results algorithm. This was aimed for "low-quality sites" so that the ranking would return faster higher-quality sites for top search results. Sites that have a lot of advertising have a lower ranking. From this the rankings for these sites went up by twelve percent. After this many websites including Google's webmaster forum had complaints of copyright infringements getting better rankings than sites with original material. By that point Google had asked for  data pointers to help be able to detect scrapers better. From then Google has gone through several updates since the original. Google Panda has been in full effect globally since April 2011. Google has set up a list that provides a series of bullets points answering questions such as, "What is a high-quality site". The process includes tests that include trustworthiness, speed, design, quality and whether or not the user should return to the web site. Some differences between Panda and other algorithms include ranking on the entire site than the actual individual pages themselves. Google Panda says that they want to make a level playing field.

Matt Cutts who is Google's head of search spam announced that their Panda algorithm will soon be more integrated into their algorithms that are overall continuous updates. That means that the Panda refreshes that people have been tracking will start to be less severe and noticeable to webmasters and SEOs. Panda updates will be more real time than the usual manual push out.

Google Panda Info
http://searchengineland.com/google-panda-to-be-integrated-into-the-search-algorithm-panda-everflux-151528

Google Panda Picture 2
Google Panda Picture 2

Picture from Google Images

Google Panda

.Information from Wikipedia

Google Panda Information